A clean dog is a happy dog, and taking care of your dog is the best way to have a happy pup. Grooming your dog does much more than making them happy, it is also a way to keep them healthy and free from illnesses. A dog wash is so much more than just a bowl of soap and water, and with a professional cleaner trying to get your dog clean, there are also a lot of things to it. A lot of things have changed, and there are new ways to give your pet the love and care they deserve; have them relaxed and primed up, ready to strut the streets with their new look. You could give your dog a makeover, a fur cut, and even get their nails looking beautiful and snazzy. If you are planning on booking an appointment, you need to have an idea of the various grooming services and how they could bring some sparkle in your dog’s appearance.
Having your dog geometrically groomed.
One of the latest trends making its rounds in the grooming community is geometrical grooming, but it is not something new; poodles have been known to rock this trend for a while now. It’s something similar to going to a barber and having some creative designs shaved on a head of hair. It works best for dogs that have lots of fur. It also works for curly furred dogs. This trend is very popular for the shapes that can be cut on the fur around the hair and the face region. A dog groomer cuts the shape, according to your specification. If you are in a bit of a bind on which shape to choose, the cube and sphere shapes are currently the most popular trends.
Customize the color of your dog with a dye job
Stenciling and dye jobs are the new black, with a lot of creative ways to get your dog looking just so adorable, there’s no way your dog’s walking out of a session looking anything other than fabulous. There is no end to what you can do in the dye session; you could dye the entire body of your dog, or just sections. You could die in different colors and shapes. You could also make your dog look like a different animal, for instance, a zebra. The good things about these dyes are that they are not toxic and come out in about six washes.
Have your dog’s nails sparkle and shimmer.
Grooming your dog doesn’t have to end in a simple pedicure, you could also take it a step further, having your dog look different by painting the nails. This trend is called doggy nail art and consists of the use of environmentally friendly nail polish to get the nails looking great. You can select a color that complements your dog’s eyes or get some studded jewels for that royal look.
Dog Grooming Business Marketing Ideas
For the advertisement of your dog grooming business, it is advisable to keep your cost low. The effort that you put in and how you present it matter more than how much you spend on it. In order to grow your pet grooming business, you must make use of all opportunities. Don’t just rely on large printed banners. Hand out your cards to everyone you meet, be it a mechanic or someone in your gym.
The Easiest way to acquire a set of business cards is through an online printing service website. You will get them delivered right to your doorstep. In these business cards, you must provide the name of your business, its address, and your contact information. You can also include the services you offer to get additional customer acquisition and engagement. Carry some cards with you all the time. You never know when you might come across a potential client. Hand these out to people who seem interested in your offerings. You can even tie up with local veterinarians to support your business by sending their customers your way. You can refer them to your clients in return.
Implement various discount strategies like referral discount for your existing clients to get good recommendations. This is a long term strategy that is proven to work. By implementing strategies like these customers will be drawn to your business way more than a stagnant business.
Offer some charity service to the stray pets at your local pet rescue shelter. This will not just bring your name out in the pet community; you can even get endorsements from the pet shelters to send customers your way. You can put up big posters about your free grooming services to stray pets and mention that those who purchase your services will contribute to this charitable cause. Many will sympathize with this and buy your service.
Handing out small, inexpensive gifts is a strong tool for marketing. This will subconsciously make the person receiving the gift indebted to you. This will make the person want to give you something back in return which in most cases is a purchase. This gift can be as inexpensive as a small drink or even a gift box for their pet with small treats and toys. Remember this trick only works for small, inexpensive gifts, not something big and obvious which will defeat the whole purpose. Subtlety is key to this trick.
Print out stickers about your business and paste it on your vehicle or on any other vehicle to get a mobile banner of your business. This can generate a considerable interest among the fellow onlookers and will get you additional business.