Dog Grooming Business Marketing Ideas
For the advertisement of your dog grooming business, it is advisable to keep your cost low. The effort that you put in and how you present it matter more than how much you spend on it. In order to grow your pet grooming business, you must make use of all opportunities. Don’t just rely on large printed banners. Hand out your cards to everyone you meet, be it a mechanic or someone in your gym.
The Easiest way to acquire a set of business cards is through an online printing service website. You will get them delivered right to your doorstep. In these business cards, you must provide the name of your business, its address, and your contact information. You can also include the services you offer to get additional customer acquisition and engagement. Carry some cards with you all the time. You never know when you might come across a potential client. Hand these out to people who seem interested in your offerings. You can even tie up with local veterinarians to support your business by sending their customers your way. You can refer them to your clients in return.
Implement various discount strategies like referral discount for your existing clients to get good recommendations. This is a long term strategy that is proven to work. By implementing strategies like these customers will be drawn to your business way more than a stagnant business.
Offer some charity service to the stray pets at your local pet rescue shelter. This will not just bring your name out in the pet community; you can even get endorsements from the pet shelters to send customers your way. You can put up big posters about your free grooming services to stray pets and mention that those who purchase your services will contribute to this charitable cause. Many will sympathize with this and buy your service.
Handing out small, inexpensive gifts is a strong tool for marketing. This will subconsciously make the person receiving the gift indebted to you. This will make the person want to give you something back in return which in most cases is a purchase. This gift can be as inexpensive as a small drink or even a gift box for their pet with small treats and toys. Remember this trick only works for small, inexpensive gifts, not something big and obvious which will defeat the whole purpose. Subtlety is key to this trick.
Print out stickers about your business and paste it on your vehicle or on any other vehicle to get a mobile banner of your business. This can generate a considerable interest among the fellow onlookers and will get you additional business.